Monthly Archives: June 2012

The Colour Hunter

Following up to my last post from the AIU graduate show I was lucky enough to talk to Katie Beglan a Fashion Marketing student from the university who voiced her concept of a new way of shopping to me.

Her idea was to base the shopping experience around colour and to look deeper into the meanings behind what certain colours do to us. I found the whole idea very interesting so began to ask her a few questions as to why this idea would work.

One of my questions was what would customers get from their experience in the boutique?

Beglan’s response was : Customers would be able to come into store and know that they would be coming away with something which complimented and suited them perfectly. upon arrival to the store customers will be consulted on what colour group best suits them and then shown to the area where they are best suited to shop (i.e.Blue,green,red).

The whole idea makes the shopping experience a lot less stressful and I feel would be something which could really take of in the future.

We all need a bit of stress free shopping and I sure as hell want to walk in to a store and know I’m going to look amazing in everything in the room … We would all feel like princesses! 

Katie Beglan , The Colour hunter

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AIU graduate show

This post has been way overdue  due to busy work loads but a few weeks ago I was fortunate enough to be part of the press team at AIU’s graduate show (American Intercontinental University of London)

The talent was beyond incredible with new designers and artists showing their collections for the first time in front of an audience full of Fashion lovers, Art lovers and Free champagne lovers!

There was a lot of :

  •  Metallic’s 
  •  Leathers 
  • Draped materials
  • African print 
  • Monochrome
  • Layering 
  • and 
  •  Exaggerated men’s wear.
By far my favourite designers (who WILL go on to great things) were Gianni Escalera, Mukungwe Leck  and Yvonne Abena

Muckungwe Leck

 Here is some imagery of their FANTASTIC work…

Yvonne Abena

Gianni Escalera

I love that African print is making its way into mainstream fashion as it is a look which can be worn effortlessly and instantly adds interest to what could be a plain outfit. Designer Yvonne Abena done this amazingly well and has definitely made me a print convert for autumn/winter 12

The overall evening was fantastically thought out and a massive thank you to the production team who worked hard to make the event run smoothly and professionally.

I will be looking out for the designers involved in the show in the near future and cannot wait to see what they bring to the fashion industry next !

DemiNew at the end of the evening 

Final walk for the designers

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